Audience Building Office

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To enhance audience development and arts education efforts, the Leisure and Cultural Services Department (LCSD) set up the Audience Building Office (AB Office) in early 2000.

ABO is aimed at promoting knowledge and appreciation of the performing arts at community and school levels through organizing various audience building schemes and arts educational activities in co-operation with arts groups and educational institutions.

Vision

As arts play a significant role in enriching human lives, the AB Office has endeavoured to promote the development of culture and arts in order to make our society more harmonious.

Mission

To develop series of arts exposure and education programmes targeted at different sectors of the community, enabling arts and culture to become a part of the daily life of the people of Hong Kong.
To cultivate cultural literacy at school and community levels, with particular emphasis on young people, and foster creativity.
To strive for building up a wider audience base and mobilizing greater community support for arts and culture in Hong Kong.
To provide opportunities for performance and audience building to local artists, including budding and small-scale performing arts groups to support their development and striving for excellence.

Image Credit: LCSD